He discusses how polishing our brand is a key step toward attracting early customers, investors, team members and strategic partners.
Then, explains several different exercises that give you maximum bang-for-your-buck (or in this case, bang-for-your-time) to reach that “good-enough” point where you and your team can confidently make on-brand decisions.
Enjoy the full video, or skip below for a key takeaways.
Also, if you want an expert guide through these types of exercises, you can get in touch with Austin on his GrowthMatch profile.
Think of brand purpose as why your brand deserves to exist.
“People want to stand with brands because of what those brands stand for.”
Your brand purpose is like a compass. Use your brand purpose as a lens when making decisions. Ask yourself, “Does this align with our brand purpose?” This helps you keep the “right bearing on your compass.”
2. Core Values
Think of your startup’s core values as operating principles, the non-negotiable ways you approach the world.
Think of your startup’s core values as operating principles, the non-negotiable ways you approach the world.
Introduction As an entrepreneur, you get lots of generalized advice that’s easy to agree with but hard to follow, because it’s not clear how, exactly,
If you’re looking to grow your business, it may be time to hire a content marketer to support your operations and marketing strategy.