Skip to content

Growth Insights for Sales-driven Companies

From people who believe that growth starts with authentic, valuable content and success starts with a deep understanding of the customer

Interviewee2

"In general, we've seen a major uptick in sales funnel activity, and the analytics that help us know which content topics get the most engagement have been really helpful."

Tom_Zehentner

Tom Zehentner, CMO, FinOptimal

Mastering B2B Sales in the Age of Millennials and Gen Z: Adapting to the New Landscape

Introduction The B2B sales landscape is experiencing a significant transformation as new generations of...

Comprehensive Guide: Optimize Your LinkedIn Profile for Thought Leadership

Introduction Establishing thought leadership on LinkedIn is an effective way to build your personal brand, grow your...

How to Make Something People Want to Pay For

Introduction As an entrepreneur, you get lots of generalized advice that’s easy to agree with but hard to follow,...

How to Make a Great Interview Video: A Guide to Creating Thought Leadership Videos

Creating Effective Thought Leadership Videos for B2B Businesses GrowthMatch has worked with B2B CEOs, founders, and...

How to Hire a Content Marketer

Introduction If you’re looking to grow your business, it may be time to hire a content marketer to support your...

The Top Growth Marketing Mistakes Tech Companies Make (and how to avoid them)

Introduction This month, we wanted to dig into the top growth marketing mistakes that tech companies commonly make. So,...

11 Tips For An Effective Social Media Strategy For Your Business

Overview of Social Media Strategy & Effective Marketing Over the last decade, social media marketing has proven to be...

How to Hire a Growth Marketer

Introduction Growth marketing is a hot topic right now, but it’s not as simple as hiring someone who knows a few...

The Simple Path to Faster Growth: How to Run Growth Experiments for Startups

Growing your business comes down to a single element that you may not be fully leveraging: well-defined growth...

Learn how to create powerful messaging for your startup

Positioning your tech company’s brand is one of the most important elements impacting your ability to build revenue,...

Mastering Thought Leadership Strategies: A Comprehensive Guide for B2B Businesses

I. Introduction Thought leadership is a critical component of any successful business strategy. It involves...

How Solid PR Strategy Recession-Proofs Your Business

Nervous about the recent economic recession in 2022? Now’s the time to get strategic about recession-proofing your...

Hacking the Entrepreneur Mindset in Startups and Small Business

Struggling to find balance, clarity, and business success? It might be all in your head. In this session, branding...

What is a Revenue Engine in Business (And Why You Need One in 2022)

This post recaps a workshop presented by tech sales and revenue expert Mike Simmons on the topic of creating a revenue...

You have a startup idea. What should you do next?

I recently ran a poll on LinkedIn. Here are the results: Below, I’ll share my thoughts while also unpacking the...

Startup Branding: How to Create a Brand that Attracts Customers, Investors & Partners

This post recaps a workshop presented by brand development expert Austin L. Church on the topic of Startup Branding....

How to Create Messaging for Your Business

Watch the full workshop recording here: Workshop Summary & Resources Creating compelling messaging for your startup is...

A 90-minute DIY workshop that’ll save you (at least) 90 days of wasted time

The idea of a Need Narrative comes from Dave Bailey and you should start by spending 4 minutes to read this article...

Introducing GrowthMatch

Background Over the past four years, my co-founder and I have built four different products, including both a B2B SaaS...