--- title: GrowthMatch Blog | Growth Marketing Insights for B2B, Startups & More description: Discover expert insights on B2B business growth, marketing, and tech startup success. Insights on content marketing, growth experiments and more. --- [Skip to content](https://www.growthmatch.com/blog/all#main-content) [![GrowthMatch_Logo_For_Light](https://www.growthmatch.com/hs-fs/hubfs/GrowthMatch_Logo_For_Light.png?width=664&height=87&name=GrowthMatch_Logo_For_Light.png)](https://www.growthmatch.com) - [Case Studies](https://www.growthmatch.com/case-studies) # ContentOps Insights for Growth-minded Companies ContentOps insights from experts in driving sustainable growth through authentic content ![Interviewee2](https://www.growthmatch.com/hs-fs/hubfs/Stock%20Photos/Interviewee2.png?width=864&height=586&name=Interviewee2.png) "In general, we've seen a major uptick in sales funnel activity, and the analytics that help us know which content topics get the most engagement have been really helpful." ![Tom_Zehentner](https://www.growthmatch.com/hubfs/Tom_Zehentner.png) Tom Zehentner, CMO, FinOptimal ## Recent Posts [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-marketing-agencies-help-scale-influence.png)](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-help-scale-influence) [Growth](https://www.growthmatch.com/blog/tag/growth) [Thought Leadership](https://www.growthmatch.com/blog/tag/thought-leadership) [ContentOps](https://www.growthmatch.com/blog/tag/contentops) - Jan 16, 2025 10:54:49 AM ### [Scaling Influence: Why Thought Leadership Marketing Agencies Are Essential in 2025](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-help-scale-influence) [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-videos-drive-engagement.png)](https://www.growthmatch.com/blog/thought-leadership-videos-drive-engagement) [Growth](https://www.growthmatch.com/blog/tag/growth) [Thought Leadership](https://www.growthmatch.com/blog/tag/thought-leadership) - Jan 16, 2025 10:53:58 AM ### [How Thought Leadership Videos Can Elevate Your Brand and Drive Engagement](https://www.growthmatch.com/blog/thought-leadership-videos-drive-engagement) [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-agencies-build-trust.png)](https://www.growthmatch.com/blog/thought-leadership-agencies-build-trust) [Growth](https://www.growthmatch.com/blog/tag/growth) [Thought Leadership](https://www.growthmatch.com/blog/tag/thought-leadership) - Dec 9, 2024 6:00:00 AM ### [The Role of Thought Leadership Marketing Agencies in Transforming Customer Trust](https://www.growthmatch.com/blog/thought-leadership-agencies-build-trust) [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-marketing-agencies-shape-branding.png)](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-shape-branding) [Growth](https://www.growthmatch.com/blog/tag/growth) [Thought Leadership](https://www.growthmatch.com/blog/tag/thought-leadership) - Dec 5, 2024 6:00:00 AM ### [Top Thought Leadership Marketing Agencies Shaping the Future of Branding](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-shape-branding) WANT MORE? ## Get new posts in your inbox We'll shoot you an email once in a blue moon to let you know what content we've recently posted. ## All Posts - [All](https://www.growthmatch.com/blog/all) - [Growth](https://www.growthmatch.com/blog/tag/growth) - [Thought Leadership](https://www.growthmatch.com/blog/tag/thought-leadership) - [ContentOps](https://www.growthmatch.com/blog/tag/contentops) - [Resources](https://www.growthmatch.com/blog/tag/resources) - [Workshop](https://www.growthmatch.com/blog/tag/workshop) - [How To Guide](https://www.growthmatch.com/blog/tag/how-to-guide) - [About Us](https://www.growthmatch.com/blog/tag/about-us) - [Sales](https://www.growthmatch.com/blog/tag/sales) [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-marketing-agencies-help-scale-influence.png)](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-help-scale-influence) ### [Scaling Influence: Why Thought Leadership Marketing Agencies Are Essential in 2025](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-help-scale-influence) [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-videos-drive-engagement.png)](https://www.growthmatch.com/blog/thought-leadership-videos-drive-engagement) ### [How Thought Leadership Videos Can Elevate Your Brand and Drive Engagement](https://www.growthmatch.com/blog/thought-leadership-videos-drive-engagement) [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-agencies-build-trust.png)](https://www.growthmatch.com/blog/thought-leadership-agencies-build-trust) ### [The Role of Thought Leadership Marketing Agencies in Transforming Customer Trust](https://www.growthmatch.com/blog/thought-leadership-agencies-build-trust) In today’s digital-first world, customer trust is the foundation of long-term brand success. Thought leadership... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-marketing-agencies-shape-branding.png)](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-shape-branding) ### [Top Thought Leadership Marketing Agencies Shaping the Future of Branding](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-shape-branding) In 2025, building a strong brand identity goes hand-in-hand with establishing thought leadership. Top thought... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-content-operations-services.png)](https://www.growthmatch.com/blog/content-operations-services) ### [Content Operations Services: A Solution for Efficient and Scalable Content Management](https://www.growthmatch.com/blog/content-operations-services) What are Content Operations Services? Content Operations (or ContentOps) services refer to the management and... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-unlocking-linkedin-thought-leadership.png)](https://www.growthmatch.com/blog/unlocking-linkedin-thought-leadership) ### [Unlocking LinkedIn Thought Leadership: Tips to Grow Influence and Drive Engagement](https://www.growthmatch.com/blog/unlocking-linkedin-thought-leadership) LinkedIn is a powerful platform for professionals to establish thought leadership, grow influence, and drive meaningful... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-how-to-build-contentops-strategy.png)](https://www.growthmatch.com/blog/how-to-build-contentops-strategy) ### [How to Build a Content Operations Strategy for B2B Success](https://www.growthmatch.com/blog/how-to-build-contentops-strategy) What is a Content Operations Strategy? A Content Operations strategy (or ContentOps strategy for short) is a systematic... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-mastering-linkedin-thought-leadership.png)](https://www.growthmatch.com/blog/mastering-linkedin-thought-leadership) ### [Mastering LinkedIn Thought Leadership: Strategies for Success in 2025](https://www.growthmatch.com/blog/mastering-linkedin-thought-leadership) LinkedIn has become a critical platform for establishing thought leadership, especially in 2025, where authenticity and... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-strategic-content-operations.png)](https://www.growthmatch.com/blog/strategic-content-operations) ### [Strategic Content Operations: Aligning Content with Business Goals for Maximum Impact](https://www.growthmatch.com/blog/strategic-content-operations) What is Strategic Content Operations? Strategic Content Operations (otherwise known as ContentOps) goes beyond the... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-builds-brand-authority.png)](https://www.growthmatch.com/blog/thought-leadership-builds-brand-authority) ### [From Vision to Influence: How a Thought Leadership Agency Builds Industry Authority](https://www.growthmatch.com/blog/thought-leadership-builds-brand-authority) In today’s competitive landscape, establishing industry authority is essential for long-term success. A thought... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-building-content-operations-framework.png)](https://www.growthmatch.com/blog/building-content-operations-framework) ### [Building a Content Operations Framework for B2B Success](https://www.growthmatch.com/blog/building-content-operations-framework) What is a Content Operations Framework? A Content Operations (otherwise known as ContentOps) framework is a structured... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-agency-boosts-market-positioning.png)](https://www.growthmatch.com/blog/thought-leadership-agency-boosts-market-positioning) ### [What a Thought Leadership Agency Can Do for Your Market Positioning](https://www.growthmatch.com/blog/thought-leadership-agency-boosts-market-positioning) Overview of Marketing-Specific Content Operations In 2025, market positioning goes far beyond traditional advertising.... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-best-content-operations-platform-b2b-business.png)](https://www.growthmatch.com/blog/best-content-operations-platform-b2b-business) ### [Choosing the Best Content Operations Platform for Your B2B Business](https://www.growthmatch.com/blog/best-content-operations-platform-b2b-business) What is a Content Operations Platform? A Content Operations (or ContentOps) platform is a centralized system that helps... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-why-you-need-dedicated-thought-leadership-agency.png)](https://www.growthmatch.com/blog/why-you-need-dedicated-thought-leadership-agency) ### [Why Your Brand Needs a Dedicated Thought Leadership Agency in 2025](https://www.growthmatch.com/blog/why-you-need-dedicated-thought-leadership-agency) As the digital landscape evolves in 2025, establishing your brand as a trusted leader is more critical than ever. A... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-contentops-tools-strategies-streamline-workflow.png)](https://www.growthmatch.com/blog/contentops-tools-strategies-streamline-workflow) ### [Marketing Content Operations: Streamline Your Marketing Workflows for Maximum Efficiency](https://www.growthmatch.com/blog/contentops-tools-strategies-streamline-workflow) Overview of Marketing-Specific Content Operations Marketing Content Operations (or ContentOps) refers to the processes,... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-customer-discovery-process-growthmatch-shelby-stephens.png)](https://www.growthmatch.com/blog/customer-discovery-process-growthmatch-shelby-stephens) ### [Mastering the Customer Discovery Process with Shelby Stephens of GrowthMatch](https://www.growthmatch.com/blog/customer-discovery-process-growthmatch-shelby-stephens) Navigating the complexities of building a business requires more than intuition—it demands a strategic approach to... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-marketing-agency-fuel-business-growth.png)](https://www.growthmatch.com/blog/thought-leadership-marketing-agency-fuel-business-growth) ### [The Secret Sauce: How Thought Leadership Marketing Agencies Fuel Business Growth](https://www.growthmatch.com/blog/thought-leadership-marketing-agency-fuel-business-growth) In 2025, brands must do more than just offer great products—they must lead with authority in their industries. A... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-need-narrative-validation-customer-discovery.png)](https://www.growthmatch.com/blog/need-narrative-validation-customer-discovery) ### [Mastering Need Narrative Validation for Customer Discovery](https://www.growthmatch.com/blog/need-narrative-validation-customer-discovery) When it comes to building successful solutions, many founders fall into the trap of rushing to market without... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-what-is-content-operations.png)](https://www.growthmatch.com/blog/what-is-content-operations) ### [What is Content Operations? A Step-by-Step Guide for B2B Success](https://www.growthmatch.com/blog/what-is-content-operations) In the world of B2B marketing, managing content can feel like juggling a dozen balls in the air. The more your business... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-partnership-marketing-agencies.png)](https://www.growthmatch.com/blog/choosing-the-right-thought-leadership-marketing-agency) ### [Choosing the Right Thought Leadership Marketing Agency to Elevate Your Brand](https://www.growthmatch.com/blog/choosing-the-right-thought-leadership-marketing-agency) In today's competitive market, choosing the right thought leadership marketing agency can make all the difference in... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-content-operations-b2b-marketing.png)](https://www.growthmatch.com/blog/content-operations-key-to-b2b-marketing) ### [Content Operations: The Key to Scalable and Efficient B2B Marketing](https://www.growthmatch.com/blog/content-operations-key-to-b2b-marketing) As B2B marketing leaders seek to scale their content efforts, managing the complex, multi-channel processes of content... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-thought-leadership-marketing-agencies-in-2025.png)](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-2025) ### [How Thought Leadership Marketing Agencies Drive Brand Authority in 2025](https://www.growthmatch.com/blog/thought-leadership-marketing-agencies-2025) In the competitive business landscape of 2025, brand authority is more critical than ever. Consumers don’t just buy... [![](https://www.growthmatch.com/hubfs/growthmatch-blog-contentops.png)](https://www.growthmatch.com/blog/understanding-content-operations) ### [Understanding Content Operations (ContentOps): A Crucial Capability for Your Organization](https://www.growthmatch.com/blog/understanding-content-operations) In today's noisy and fast-paced business landscape, Content Operations, or ContentOps, has emerged as a critical... [![](https://www.growthmatch.com/hubfs/5%20Strategies%20for%20Building%20a%20Content%20Engine%20%26%20Effective%20B2B%20Marketing.jpg)](https://www.growthmatch.com/blog/5-strategies-for-building-a-content-engine-effective-b2b-marketing) ### [5 Strategies for Building a Content Engine & Effective B2B Marketing](https://www.growthmatch.com/blog/5-strategies-for-building-a-content-engine-effective-b2b-marketing) With the rise of digital channels — and the shift towards a more self-service approach — prospects are completing most... [![](https://www.growthmatch.com/hubfs/Buyer%20Journeys.jpg)](https://www.growthmatch.com/blog/mastering-b2b-sales-new-landscape) ### [Mastering B2B Sales in the Age of Millennials and Gen Z: Adapting to the New Landscape](https://www.growthmatch.com/blog/mastering-b2b-sales-new-landscape) Introduction The B2B sales landscape is experiencing a significant transformation as new generations of... [![](https://www.growthmatch.com/hubfs/Optimize%20Your%20LinkedIn.jpg)](https://www.growthmatch.com/blog/guide-optimizing-linkedin-profile-establish-thought-leadership) ### [Comprehensive Guide: Optimize Your LinkedIn Profile for Thought Leadership](https://www.growthmatch.com/blog/guide-optimizing-linkedin-profile-establish-thought-leadership) Introduction Establishing thought leadership on LinkedIn is an effective way to build your personal brand, grow your... [![](https://www.growthmatch.com/hubfs/How_To_Make_Something_People_Want_To_Pay_For-1%20(1).webp)](https://www.growthmatch.com/blog/make-something-people-want-to-pay-for) ### [How to Make Something People Want to Pay For](https://www.growthmatch.com/blog/make-something-people-want-to-pay-for) Introduction As an entrepreneur, you get lots of generalized advice that’s easy to agree with but hard to follow,... [![](https://www.growthmatch.com/hubfs/matteo-bernardis-_EYKYjhSeHw-unsplash.jpg)](https://www.growthmatch.com/blog/how-to-make-a-great-interview-video) ### [How to Make a Great Interview Video: A Guide to Creating Thought Leadership Videos](https://www.growthmatch.com/blog/how-to-make-a-great-interview-video) Creating Effective Thought Leadership Videos for B2B Businesses GrowthMatch has worked with B2B CEOs, founders, and... [![](https://www.growthmatch.com/hubfs/Content-Marketer-1.webp)](https://www.growthmatch.com/blog/hire-a-content-marketer) ### [How to Hire a Content Marketer](https://www.growthmatch.com/blog/hire-a-content-marketer) Introduction If you’re looking to grow your business, it may be time to hire a content marketer to support your... [![](https://www.growthmatch.com/hubfs/disappointeddog.webp)](https://www.growthmatch.com/blog/growth-marketing-mistakes) ### [The Top Growth Marketing Mistakes Tech Companies Make (and how to avoid them)](https://www.growthmatch.com/blog/growth-marketing-mistakes) Introduction This month, we wanted to dig into the top growth marketing mistakes that tech companies commonly make. So,... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/social_media.jpg)](https://www.growthmatch.com/blog/tips-for-social-media-strategy-for-business) ### [11 Tips For An Effective Social Media Strategy For Your Business](https://www.growthmatch.com/blog/tips-for-social-media-strategy-for-business) Overview of Social Media Strategy & Effective Marketing Over the last decade, social media marketing has proven to be... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/Hire.jpg)](https://www.growthmatch.com/blog/hire-a-growth-marketer) ### [How to Hire a Growth Marketer](https://www.growthmatch.com/blog/hire-a-growth-marketer) Introduction Growth marketing is a hot topic right now, but it’s not as simple as hiring someone who knows a few... [![](https://www.growthmatch.com/hubfs/Design%20(1).webp)](https://www.growthmatch.com/blog/startup-growth-strategies) ### [The Simple Path to Faster Growth: How to Run Growth Experiments for Startups](https://www.growthmatch.com/blog/startup-growth-strategies) Growing your business comes down to a single element that you may not be fully leveraging: well-defined growth... [![](https://www.growthmatch.com/hubfs/Powerful%20(1).webp)](https://www.growthmatch.com/blog/brand-positioning-for-startups) ### [Learn how to create powerful messaging for your startup](https://www.growthmatch.com/blog/brand-positioning-for-startups) Positioning your tech company’s brand is one of the most important elements impacting your ability to build revenue,... [![](https://www.growthmatch.com/hubfs/Brain.jpg)](https://www.growthmatch.com/blog/mastering-thought-leadership-strategies-a-comprehensive-guide-for-b2b-businesses) ### [Mastering Thought Leadership Strategies: A Comprehensive Guide for B2B Businesses](https://www.growthmatch.com/blog/mastering-thought-leadership-strategies-a-comprehensive-guide-for-b2b-businesses) I. Introduction Thought leadership is a critical component of any successful business strategy. It involves... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/stormclouds.jpg)](https://www.growthmatch.com/blog/pr-strategy-for-businesses) ### [How Solid PR Strategy Recession-Proofs Your Business](https://www.growthmatch.com/blog/pr-strategy-for-businesses) Nervous about the recent economic recession in 2022? Now’s the time to get strategic about recession-proofing your... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/change.jpg)](https://www.growthmatch.com/blog/startup-success-entrepreneur-mindset) ### [Hacking the Entrepreneur Mindset in Startups and Small Business](https://www.growthmatch.com/blog/startup-success-entrepreneur-mindset) Struggling to find balance, clarity, and business success? It might be all in your head. In this session, branding... [![](https://www.growthmatch.com/hubfs/engine%20(1).webp)](https://www.growthmatch.com/blog/workshop-revenue-engine) ### [What is a Revenue Engine in Business (And Why You Need One in 2025)](https://www.growthmatch.com/blog/workshop-revenue-engine) (Updated Oct. 2024) [![](https://www.growthmatch.com/hubfs/ideas%20(1).webp)](https://www.growthmatch.com/blog/startup-idea) ### [You have a startup idea. What should you do next?](https://www.growthmatch.com/blog/startup-idea) I recently ran a poll on LinkedIn. Here are the results: Below, I’ll share my thoughts while also unpacking the... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/brand.jpg)](https://www.growthmatch.com/blog/startup-branding-how-to-create-a-brand-that-attracts) ### [Startup Branding: How to Create a Brand that Attracts Customers, Investors & Partners](https://www.growthmatch.com/blog/startup-branding-how-to-create-a-brand-that-attracts) This post recaps a workshop presented by brand development expert Austin L. Church on the topic of Startup Branding.... [![](https://www.growthmatch.com/hubfs/DartBoard.png)](https://www.growthmatch.com/blog/workshop-how-to-create-messaging-for-your-startup-with-will-scott) ### [How to Create Messaging for Your Business](https://www.growthmatch.com/blog/workshop-how-to-create-messaging-for-your-startup-with-will-scott) Watch the full workshop recording here: Workshop Summary & Resources Creating compelling messaging for your startup is... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/whiteboard.jpg)](https://www.growthmatch.com/blog/a-90-minute-diy-workshop-thatll-save-you-90-days-of-wasted-time) ### [A 90-minute DIY workshop that’ll save you (at least) 90 days of wasted time](https://www.growthmatch.com/blog/a-90-minute-diy-workshop-thatll-save-you-90-days-of-wasted-time) The idea of a Need Narrative comes from Dave Bailey and you should start by spending 4 minutes to read this article... [![](https://www.growthmatch.com/hubfs/Imported_Blog_Media/Abstract-1.jpg)](https://www.growthmatch.com/blog/introducing-growthmatch) ### [Introducing GrowthMatch](https://www.growthmatch.com/blog/introducing-growthmatch) Background Over the past four years, my co-founder and I have built four different products, including both a B2B SaaS... 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