Recent Posts
I recently ran a poll on LinkedIn. Here are the results: Below, I’ll share my thoughts while also unpacking the...
This post recaps a workshop presented by brand development expert Austin L. Church on the topic of Startup Branding....
Watch the full workshop recording here: Workshop Summary & Resources Creating compelling messaging for your startup is...
The idea of a Need Narrative comes from Dave Bailey and you should start by spending 4 minutes to read this article...
Background Over the past four years, my co-founder and I have built four different products, including both a B2B SaaS...